Pepsi agrees on SEA Games sponsorship deal

Posted by samakomlao Thursday, January 15, 2009

Pepsi agrees on SEA Games sponsorship deal

The Pepsi division of Lao Soft Drink Company yesterday signed an agreement with the Phetchampa Advertising Company to become an official partner of the 25th SEA Games which will be hosted by Laos this December.

The company agreed to contribute more than 4.5 billion kip (US$500,000) to the games via the Phetchampa Advertising Company to select sponsors and manage advertising for the games.

The agreement was signed between Lao Soft Drink Managing Director, Mr Sounthone Sirisack, and Phetchampa Advertising Company Director, Mr Khamoui Keomany.

“Since Lao Soft Drink Company was established we have supported many social activities around the country, especially in sports development,” Mr Sounthone said.

“Today we would like to thank the Lao SEA Games Organising Committee (LAOSOC) for receiving us as an official partner of the SEA Games. It is a very big honour for our company to have the opportunity to support the games and promote our company and Pepsi to participants and spectators.”

Mr Khamoui said the advertising company aimed to secure at least eight official partners for the games, each contributing a minimum of 4.2 billion kip.

“Pepsi is the third company to become an official partner for the games, following on from the Lao Brewery Company and the Thai Football Factory Sporting Goods Company,” Mr Khamoui said.

“We are currently in discussions with another five overseas companies regarding their applications to become official partners and we hope to complete those discussions soon.”

According to the Phetchampa Advertising Company, an official partner has the rights to use the games logo and mascot on its products and other promotional materials until the event ends. Official partners will also advertise at competition and training arenas under the rules set by LAOSOC in accordance with international regulations.


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