25th SEA Games, Laos

The organisation responsible for catering at the 25th SEA Games Village will run public testing in October to receive feedback from members of the public regarding the quality of the products they intend to offer during the event.

An agreement to allow the Lao World Group to provide catering services at the village during the games was signed by the company and the 25th SEA Games Accommodation, Food and Tourism Committee last week.


Chairman of Lao World Group, Mr Peter Chan said the company plans to organise a one-day public testing event in the lead-up to the games.

“It is an honour for our company to have the opportunity to manage food services at the SEA Games village. I would like to express our thanks to the Lao SEA Games Organising Committee (LAOSOC) and the Lao government for the trust they have displayed in our company,” he said.

“Before the SEA Games, we plan to hold a public tasting event. On the first or second weekend in October, we will invite more than 4,000 people to taste the products we intend to provide and offer their feedback,” Mr Chan said.

The company has budgeted 7 billion kip in its role as the official supplier of food for the village which will accommodate between 3,000 and 4,000 athletes during the event.

The company will sub-contract certain aspects of the job to CP Company, Vientiane State Foodstuff Enterprise and the Organic Vegetable Group, which fall under the auspices of the Ministry of Agriculture and Forestry.

The company will use locally sourced produce and offer athletes Lao, European and halal meals suitable for Muslims.

“LAOSOC had a shortlist of about seven companies that could've got the nod to run food management services at the village, but we selected the Lao World Group after several rounds of discussions,” said Chairman of the Accommodation, Food and Tourism Committee, Mr Somvandy Nathavong

“Both committees will continue to work closely with the company in the lead-up to the games,”

Lao World Group is a multi-faceted business with investments in the agriculture, engineering, construction, hotel and tourism sectors.

By Sisay Vilaysack
Vientianetimes

Phetchampa Advertising Co., Ltd. has been entrusted by the Lao 25th SEA Games Organising Committee (LAOSOC) to run the games' marketing programme.

The company held a workshop on Saturday in Vientiane to discuss marketing activities relating to the games. Laos will host the games in Vientiane from December 9-18, which will be sponsored by 11 companies from Laos and Thailand .

The workshop was attended by Phetchampa Advertising Co., Ltd. President and Chairman of the LAOSOC Marketing Sub-Committee, Mr Khammoui Keomany, and representatives from the sponsoring companies.

Sponsors include Lao Brewery Co. Ltd., Football Thai Factory Sporting Goods Co. Ltd., Lao Soft Drink Co. Ltd., PTT Public Co. Ltd., TOT Public, CAT Telecom Public, TRT Intertrade, Mikasa Industries (Thailand), TK Logistic and Supply Chain (Thailand), President Grand, and P and C World Class.

Mr Khammoui said some companies had already signed a marketing agreement and others would sign in the future.

The agreements mean the companies can set up booths in the sports complex and other sports venues during the games, and can advertise their products in the main stadium.

Vice Chairman of the 25th SEA Games Marketing Committee Sub-Committee, Dr Santiparb Tejavanija, said sponsors would be able to sell goods bearing the games' mascots Champa and Champi and pictures of That Luang.

The companies will also benefit from booths set up at the media centre and the attention they attract from Lao and foreign reporters.

Some 1,200 overseas personnel will report on the games, with 700 hours being allocated for TV broadcasting rights. There will be 390 events in 25 sports.

Phetchampa Advertising Co., Ltd. held a meeting in Vientiane on March 26 to discuss the live broadcasts on 16 television channels in seven countries.

Reports will be carried on Brunei radio and television, Lao National Radio and Lao National Television, Lao Star Channel, Forever Group Co., Ltd. (FRTB4-Myanmar), RTM from Malaysia and Media Corp TV Singapore Pte. Ltd. In Thailand , the games will be aired on the National Broadcasting Service of Thailand, TPBS, Channel 7, Channel 5, VTC Digital-Vietnam, VTV, TOT Co., Ltd, and CAT Telecom Co., Ltd.

Laos will use about 16 mobile broadcasting vans to cover all sports venues and will employ more than 144 people to work as cameramen and producers. The budget for the management of TV broadcasting is about 34 billion kip (US$4 million).

Vientianetimes